Embedding real-time data into the Salesforce Account Object
Here is a great example of using the SOAPBox with the Salesforce.com add-in.
Click on the listing below and select take a test drive and continue as a guest.
If you query a customer and pull up the Account detail. Note a section (visual force component) as part of the Account Object called 'Unity Integration Information'. That data is actually coming from a MS SQL Server in real time. We simply created a list controller in APEX that called the SOAPbox libraries and mapped the results into the controller. We then created a Visual Force page to list the results and embedded the Visual Force page into the Account Object and viola!! Instant related records in Salesforce.com natively.
The cool part is the call to the SOAPbox took only one line of code!